Targets audience with a specific message
- Direct Mail should be part of your media mix becacuse it completes the job that print, radio, and TV advertising starts.
- Direct Mail can be branded the same as your other advertising - your advantage is talking to your target one-on-one.
- Other media builds awareness - Direct Mail gets your prospect to respond.
- Direct mail talks to your customer with a message that builds loyalty. It also talks to your prospect with messages and offers that invite a trial.
Reach the right audience more effectively
- Direct Mail allows you to DEFINE your market more specifically.
- It allows you to create or buy a list that reaches out to your best prospects.
- It has a stronger return on your investment because Direct Mail is designed to get a response.
With a call to action to get people to respond.
Develop increased traffic and new customers.
By Initiating one on one contact with your customers